Here’s a universal truth of human nature: people are generally lazy. The
critical insight is that being lazy is a feature, not a bug.
Think what would happen if one of your ancient ancestors ran around all
day for no good reason until they collapsed from exhaustion? If a predator or
enemy appeared, they’d have no reserves left to respond to the threat—a very
bad situation. As a result, we’ve evolved to avoid expending energy unless
absolutely necessary, which I call Conservation of Energy.
Conservation of Energy explains why some people stay in dead-end jobs
for decades, even though they know the position isn’t great. If the work is
okay, the bills get paid, and the job never becomes stressful or frustrating
enough to violate expectations, people generally won’t go out of their way to
get a promotion, find another job, or start a new business. People only start to expend effort if their
Reference Levels are violated in some way, so if their expectations aren’t
violated, they simply don’t act.
Sources of information that change your Reference Levels are valuable in
prompting action. By learning of other
choices that you can make, you may acquire different Reference Levels.
All you need to know is that something that you want is
possible, and you’ll find a way to get it.
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