The Human Mind (0) - Ninety percent of this game is half mental (Yogi Berra)

Businesses are built by people for people, if people didn’t have needs and wants, businesses wouldn’t exist.

Understanding how we take in information, how we make decisions, and how we decide what to do or what not to do is critically important if you want to create and sustain a successful business venture. Once you have a clear picture of how the human mind works, it’s easy to find better ways to get things done and work more effectively with others.