Una de les lliçons més bàsiques que ens ensenya el marketing, és com satisfer les necessitats dels clients,i per això, existeixen tres tipus de solucions bàsiques: idees, serveis o productes.
Els productes es poden classificar de moltes maneres, si per exemple mirem segons l’ús que se’n fa ens podem trobar amb productes de consum habitual, de compra per impuls, de compra per emergència, de compra esporàdica, d’especialitat i... els no buscats. És molt fàcil vendre un producte que es vol comprar, però un que ni se sap que existeix? Com es pot vendre un producte que el client desconeix i no busca?
En aquesta pel·lícula es veu la cruesa de l’activitat de la força de vendes.
Fuck you. That's my name. You know why, mister? You drove a Hyundai to get here. I drove an eighty-thousand dollar BMW. THAT'S my name. And your name is you're wanting. You can't play in the man's game, you can't close them - go home and tell your wife your troubles. Because only one thing counts in this life: Get them to sign on the line which is dotted. You hear me you fucking faggots? A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING. A-I-D-A. Attention, Interest, Decision, Action. Attention - Do I have you attention? Interest - Are you interested? I know you are, because it's fuck or walk. You close or you hit the bricks. Decision - Have you made your decision, for Christ? And Action. A-I-D-A. Get out there - you got the prospects coming in. You think they came in to get out of the rain? A guy don't walk on the lot lest he wants to buy. They're sitting out there waiting to give you their money. Are you gonna take it? Are you man enough to take it? What's the problem, pal?
Referència: http://www.imdb.com/title/tt0104348/ /
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